Arpine Baghdasarian hired as WofA’s first Administrative Director

The Women of Asphalt (WofA) is delighted to announce the hiring of Arpine Baghdasarian as the Administrative Director beginning January 3, 2022. She will be responsible for helping plan, develop, and implement WofA's programs, marketing strategies, and communications. Prior to joining WofA, she worked in strategic business development and marketing at several companies. Most notable are her marketing efforts for the Solid Waste Association of North America, the American Association of State Highways and Transportation Officials, and the American Bakers Association.

Baghdasarian had the opportunity to develop a well-rounded skill set that includes digital strategy, branding, search engine marketing, copywriting, audience research and analysis, web analytics, social media, and mobile marketing. While her primary focus is on digital marketing, her skill set is balanced out by successful work experience in print, direct mail, creative design, audience research, and sponsorships. In 2015, Baghdasarian was recognized as a LAGRANT Foundation awardee for outstanding achievement in promoting diversity in the field of communications. Her academic accomplishments include earning her master’s degree in Strategic Communication from American University. She also holds a dual bachelor’s degree in Mass Communications and Communication Studies from Towson University.

“Arpine’s accomplished background, leadership skills, and positive demeanor will help the Women of Asphalt organization to continue to expand effectively. The WofA Board of Trustees is excited to be hiring the first position for the organization and is confident Arpine will serve the mission of WofA well,” said WofA interim President Amy Miller.